BOARD GAME DESIGN AND PACKAGING
With the agenda of creating a board game I met a college assignment and spotted an opportunity.
Project Name
STUPID X Zombie Edition
Year
2023
Services
Research, User Analysis, Photography, Branding, Packaging
Objective Statement
The game is created for a wide range of target audience ranging from the age of 15-50 yrs. It brings together a clever group of people who can bluff about their status and also be selfish enough to make it out of the race and finish first.
This board game is also inspired from the basics of computer games like Plants Vs Zombies and Dead Man Showdown.
Also 2-5 players can play this game at the same moment and enjoy this game together.
Problem Statement
The main challenge was to engage your friends in a thrilling adventure. This game challenges you to use your brain even in the simplest of decisions.
Design language
Pop colors make the box stand out on store shelves, attracting the attention of shoppers. In a crowded market, a vibrant and eye-catching design can increase the likelihood of the game being noticed.
Pop colors are often associated with a youthful and energetic vibe. This can be appealing to the target audience of 14+ aged players, giving the impression that the game is dynamic and thrilling.
The use of pop colors can tap into the psychology of impulse buying. A visually striking box can prompt players to make a quick decision based on the immediate appeal of the design.
New blue tooth mesh technology for "recovery stage"
The calls and messages will only get through if the signal is strong enough and most of the times the lines are busy.
The only way for groups to alert a disaster relief forces is through GPS and arial view unless they move to a better location.
Right information is lost through the pool of unwanted information in social media.
First Impression on the board game
After being printed and cut, the game became more captivating but it took a bit of time for the users to understand the graphics and associate them with the different playing cards.
Although the color and result of the printing hits the eyes hard, users still enjoyed the visuals and had a proper competition while playing the game.
The surprising thing was that the game was equally interesting for people above 40+ yrs of age. They also enjoyed a healthy competition in the game and had a fun time playing it.
Scope of Work
In the future we can see “STUPID” adapting and marketing with different editions of the same game like a Cyber Punk Edition, Wild West Edition, Jurassic Survival Edition and many more.
Finding a way to engage the players with the game in a better way where they can talk about narratives when they face these situations that are happening inside the game.
Making the packaging a bit more attractive for the players and trying to give that same feel and look in the packaging that reflects in the game.
Developing the commercial potential of “STUPID” X Zombie Edition
