NUTMEG - FOOTBALL INFORMATION AND STREAMING WEBSITE
This project is about a football information and entertainment website for die hard football fans to never miss any updates regarding their favorite's games.
Project Name
Nutmeg - Football Data Website
Year
2023
Services
User Research, Persona, User Flow, Visual Identity, Wireframing, UI Design, Prototyping
Objective Statement
Our brand will be a hub for football enthusiasts, offering a range of multimedia content that entertains and informs. We will provide fans with access to exclusive interviews, analysis, and behind-the-scenes footage from the world of football. From in-depth documentaries to interactive social media content, we will deliver a broad range of content that caters to different types of fans and their interests.
Problem Statement
Football fans struggle to find one platform for live match data, streaming, and news. Current sites are often cluttered, hard to navigate, and lack personalization, making it difficult to enjoy a seamless experience. Nutmeg solves this by offering an all-in-one, easy-to-use platform for football enthusiasts.
Story behind the logo
Target Auidence
1.Football fans: People who enjoy watching football games and follow their favorite teams and players.
2.Fantasy football players: Individuals who play fantasy football, which involves creating a virtual team of real-life players and competing against other teams based on their real-life performances.
3.Sports bettors: People who enjoy placing bets on football games and following the latest odds and betting lines.
4.Sports enthusiasts: Individuals who enjoy following sports in general and are interested in learning more about football.
5.Social media users: People who are active on social media platforms like Twitter, Instagram, and Facebook and enjoy consuming and sharing football-related content.
Competitoir Analysis
Goal.com is a popular website that provides football news, match reports, and live scores. Their website has a modern and clean design, with a simple and intuitive navigation system. They have a strong social media presence and their content is shareable across multiple platforms. They also offer a mobile app for users who prefer to access the site on the go.
Sky Sports is a popular sports broadcaster in the UK that also has a website and mobile app. Their website has a modern and eye-catching design, with a focus on live match coverage and video highlights. They offer a range of exclusive content, such as interviews and analysis from their team of pundits. Their mobile app also includes a customizable dashboard that allows users to select their favorite teams and leagues for quick access to information.
ESPN FC is a global football news source that covers the latest news, scores, and analysis from leagues around the world. Their website has a clean and modern design, with a focus on multimedia content, such as video highlights and podcasts. They also offer a mobile app that provides users with personalized news feeds based on their favorite teams and players.
FourFourTwo is a football magazine that also has a website and mobile app. Their website has a clean and stylish design, with a focus on in-depth analysis and features. They offer a range of exclusive content, such as interviews with players and managers, and their mobile app includes a variety of interactive features, such as quizzes and polls.
