NYKAA VISUAL IDENTITY AND WEBSITE reDESIGN
Rebranding and redesign of Nykaa to be more suited for their target audience and make them more recognizable.
Project Name
Nykaa Visual identity Redesigning
Year
2022
Services
Logo Designing, Branding, packaging, Wireframing, UI Design
Objective Statement
The objective of this project was to redesign and rebrand Nykaa to create a more user-friendly, visually appealing, and cohesive shopping experience. The goal was to enhance navigation, simplify the interface, and align the brand identity with the preferences of modern users while maintaining its unique essence as a leading beauty and lifestyle platform.
Problem Statement
Nykaa’s existing design faced challenges such as cluttered navigation, inconsistent branding, and a lack of personalization, which made it difficult for users to discover and shop products efficiently. These issues impacted the overall user experience and did not fully resonate with the evolving expectations of its target audience.
Redesigned Logo
Quick banner designs for having a social media presence of the brand
Digital Illustrations for the packaging of their upcoming face wash series
NYKAA's need for a redesign in their packaging
Nykaa needed a packaging redesign to match its modern brand identity and meet customer expectations. The old design didn’t feel premium or exciting, and a fresh look was needed to make the unboxing experience better, reflect quality, and stand out in a competitive market.
Redesigned website mockups
Nykaa needed a packaging redesign to match its modern brand identity and meet customer expectations. The old design didn’t feel premium or exciting, and a fresh look was needed to make the unboxing experience better, reflect quality, and stand out in a competitive market.
