YUMMY BAKERY REBRANDING
A rebranding of my college canteen after going through a proper background research and casestudy of their current products.
Project Name
Yummy Bakery Case Study
Year
2022
Services
Research, Business Analysis, Space Study, User Interview, Logo Designing, Branding
Objective Statement
The college campus canteen is an essential part of student life, offering a place for students, faculty, and staff to gather, socialize, and enjoy meals. This case study aims to analyze the current state of a canteen situated in a college campus, propose improvements, and identify opportunities for its growth and success. The canteen under consideration is called "Yummy Bakery."
Problem Statement
Enhance the campus experience by offering a pleasant and inviting space for dining and socializing.
Serve nutritious and balanced meals to promote the well-being of the college community.
Support local suppliers and environmentally friendly practices to foster sustainability.
User Flow Diagram to order anything form "Yummy Bakery"
Study of space
The space was studied to know about the current possesions the bakery holds and arranging it in the best way possible so that a smooth system can be maintained for all the users buying products from the bakery.
User Interview questions and their remarks
How do you decide on the menu items?
The menu was decided gradually based on a trial and error basis over a period of time. The students in the campus started liking stuffs and based on their preference they have arranged the menu.
Are there any specific challenges you face in running the canteen?
Peak Hour Rushes
Security Issues due to Crowding
Seasonal Demand
Managing Space for Upgrades
WHAT’S THE NEED FOR A BRANDING ?
Identity and Recognition: A strong brand creates a distinct identity for the canteen, making it easily recognizable among students, faculty, and visitors.
Differentiation: In a competitive environment, branding sets a canteen apart from others. It helps communicate what makes it unique and why it should be chosen over alternatives.
Marketing and Promotion: A recognizable brand makes marketing efforts more effective. It's easier to promote a well-known name than to build awareness from scratch.
Community Engagement: A recognizable brand can become a focal point for the college community, hosting events and activities that further engage students and faculty.
Redesigned Logo
